Live Advertising on C4
If you are in front of your TV tonight at about 8.10ish, you might want to switch over to Channel 4 to see Britain’s first live TV ad.
From The Guardian:
“The programmes that surround them might habitually rely on cliffhangers to maintain attention, but advert breaks are not normally known for their sense of jeopardy. That could all change tonight when Channel 4 and Honda stage the first ever live advert on British television, featuring a team of skydivers leaping out of a plane over Madrid.
During the first ad break of the reality show Come Dine With Me at 8.10pm, the 19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer’s new advertising strapline: “Difficult is worth doing”.
Organisers were yesterday hoping the weather in Spain would hold as the team practised. “There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it’s for. If it doesn’t, they won’t,” said Ian Armstrong, Honda’s manager of customer communications.”
Hopefully it’ll be up on youtube tomorrow so I can see how it went.
UPDATE: Video now available on dailymotion. That looks pretty cool.
Live TV adds on US televison in the 1950’s had interesting moments. The decision to rely on filmed material was strongly urged after one announcer in a bread ad spoonerised the slogan ‘always demand the best in bread’.
Was good!
Little Erns last blog post..Mind Your Feet!!
It was good! Except I hadn’t realised they were spelling something until the letter N…. was a fair while before the strap line came up. Enjoyed the anticipation of finding out what they were advertising. A quick google revealed thsi site. Thanks!
cool. Hopefully it’ll be up on youtube soon and I can see it. Until then I’ll just have to settle for watching this ad.