From The Guardian:

“The programmes that surround them might habitually rely on cliffhangers to maintain attention, but advert breaks are not normally known for their sense of jeopardy. That could all change tonight when Channel 4 and Honda stage the first ever live advert on British television, featuring a team of skydivers leaping out of a plane over Madrid.

During the first ad break of the reality show Come Dine With Me at 8.10pm, the 19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer’s new advertising strapline: “Difficult is worth doing”.

Organisers were yesterday hoping the weather in Spain would hold as the team practised. “There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it’s for. If it doesn’t, they won’t,” said Ian Armstrong, Honda’s manager of customer communications.”

Hopefully it’ll be up on youtube tomorrow so I can see how it went.

UPDATE:  Video now available on dailymotion.  That looks pretty cool.